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Privacy Policy

Last updated: February 2026 · Version 2.0

1. Information We Collect

We collect the following types of information when you use LineChange ("the Service"):

  • Account Information: Email address and authentication credentials when you create an account.
  • Team & Roster Data: Player names, jersey numbers, positions, and other roster information you enter.
  • Usage Data: Analytics events such as page views, feature usage, shares, and session duration.
  • Device & Browser Information: IP address, screen size, browser type, operating system, and referring URLs.
  • Cookies & Tracking Technologies: Cookies, pixels, web beacons, and similar technologies as described in Section 6 below.

2. How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve the Service
  • Personalize your experience and recommend features
  • Send important service-related communications
  • Analyze usage patterns to improve features and performance
  • Prevent fraud and ensure security
  • Display advertising and sponsored content within the Service
  • Measure advertising effectiveness on behalf of our advertising partners
  • Send marketing communications and newsletters (with your consent)

3. Advertising & Retargeting

LineChange is a free, ad-supported service. To keep the Service free, we work with advertising partners who may collect and use information about your activity on our site to display targeted advertisements both on LineChange and on other websites or platforms you visit.

What this means:

  • Our advertising partners may place tracking pixels and cookies on our pages to collect browsing data.
  • This data may be used to build an interest-based advertising profile and show you relevant ads on other sites (retargeting).
  • Partners may include, but are not limited to: Google Ads, Meta (Facebook/Instagram), TikTok, and X (Twitter) advertising platforms.
  • We may share anonymized or aggregated audience data (e.g., "hockey parents aged 30-45") with sponsors and advertising partners.
  • We do not share your name, email, roster data, or other personally identifiable information directly with advertisers.

You can opt out of interest-based advertising by visiting aboutads.info/choices or networkadvertising.org/choices.

4. Data Storage & Security

Your data is stored securely using Supabase, which provides enterprise-grade security including encryption at rest and in transit, row-level security policies, and regular backups. We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of electronic storage is 100% secure.

5. Third-Party Services

We use the following categories of third-party services:

  • Infrastructure: Supabase (database, authentication, storage), Vercel (hosting)
  • AI Services: OpenAI (text-to-speech for Hype Mode, roster OCR parsing)
  • Analytics: Google Analytics, and potentially other analytics providers
  • Advertising: Google Ads, Meta Pixel, TikTok Pixel, X Pixel — these partners may set their own cookies and collect data as described in their respective privacy policies
  • Email: Newsletter and transactional email providers

Each third-party service operates under its own privacy policy. We encourage you to review them.

6. Cookies & Tracking Technologies

We use the following types of cookies and similar technologies:

Strictly Necessary

Required for authentication, session management, and security. Cannot be disabled.

Analytics

Help us understand how the Service is used, which features are popular, and where users encounter issues.

Advertising & Retargeting

Placed by our advertising partners to build interest profiles and deliver targeted ads across the web. These may track your browsing activity across multiple sites.

You can manage your cookie preferences through the consent banner displayed on your first visit, or through your browser settings.

7. Data Sharing

We may share your information in the following circumstances:

  • Advertising Partners: Anonymized browsing data and audience segments for ad targeting and measurement (see Section 3).
  • Service Providers: With third-party vendors who help us operate the Service (hosting, analytics, email), under contractual obligations to protect your data.
  • Legal Requirements: When required by law, subpoena, court order, or to protect our rights, safety, or property.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

We do not sell your name, email address, roster data, or other directly identifiable personal information to third parties.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your data based on: (a) your consent, (b) contractual necessity to provide the Service, (c) our legitimate interests in operating and improving the Service, and (d) legal obligations.
  • Right of Access: Request a copy of all personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten").
  • Right to Restrict Processing: Request that we limit how we use your data.
  • Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests, including profiling for advertising purposes.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, use the "Delete My Data" button below or contact us at our contact page. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local data protection authority.

9. US State Privacy Rights

Residents of certain US states have additional privacy rights under state law, including but not limited to:

California (CCPA / CPRA)

  • Right to Know: What personal information we collect, use, disclose, and sell.
  • Right to Delete: Request deletion of your personal information.
  • Right to Opt-Out of Sale/Sharing: We share browsing data with advertising partners for targeted advertising, which may constitute a "sale" or "sharing" under California law. You may opt out using the cookie consent banner or by contacting us.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Correct: Request correction of inaccurate personal information.

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Other States

  • Right to access, correct, and delete your personal data.
  • Right to opt out of targeted advertising, sale of personal data, and profiling.
  • Right to data portability.
  • Right to appeal a denial of your privacy request.

To exercise any of these rights, use the "Delete My Data" button below or contact us at our contact page. We will verify your identity before processing your request and respond within the timeframe required by applicable law.

10. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. If you request deletion, we will remove your data within 30 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention, legal claims). Anonymized and aggregated data that cannot identify you may be retained indefinitely.

11. Children's Privacy & Minor Player Data

LineChange accounts are intended for adults (coaches, team managers, and parents) who are at least 18 years old. Children do not create accounts or interact with the Service directly.

We recognize that roster data entered by adult users may include the names, jersey numbers, and positions of minor players — this is the core purpose of the Service. This information is:

  • Entered and controlled solely by the adult account holder
  • Visible only to the account holder and anyone they explicitly choose to share it with (e.g., via a share link)
  • Limited to hockey-related information (name, number, position) — we do not collect contact information, photos, or other personal details of minor players
  • Never sold, shared with advertisers, or used for marketing purposes
  • Deleted when the account holder removes a player, deletes a team, or requests account deletion

If you believe a child under 13 has created an account on the Service, please contact us immediately and we will delete the account.

12. International Data Transfers

Your data may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have different data protection laws than your jurisdiction. By using the Service, you consent to such transfers. Where required (e.g., GDPR), we use appropriate safeguards such as Standard Contractual Clauses.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by updating the "Last updated" date and, where appropriate, through the Service or by email. Your continued use of the Service after changes constitutes acceptance of the updated policy.

14. Delete My Data

You have the right to request deletion of all personal data we hold about you. This includes your account information, team data, roster data, and any associated analytics. Deletion is permanent and cannot be undone.

After submitting a request, we will verify your identity and process the deletion within 30 days. You will receive a confirmation email when your data has been removed.

15. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to file a complaint, please contact us at our contact page.

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